WHY DOTDIGITAL?
Smart, sustainable cross-channel marketing
Ecommerce sales now account for 12.4% of total retail sales in the US
DOTDIGITAL FOR ECOMMERCE
More than ever, brands need to stand out in ecommerce
Ecommerce is on the rise, driven in part by a growth in online shopping thanks to the pandemic. As an indicator, figures from the US Department of Commerce show third quarter 2021 ecommerce sales increasing 6.8% from the third quarter of 2020. Ecommerce sales now account for 12.4% of total retail sales in the US.* As more customers flock to ecommerce sites, the onus is on brands to level up, using technology to differentiate themselves and enhance the entire customer experience from initial visit through to post-purchase care. Engagement plays a critical role in this process.
WHY DOTDIGITAL MAKES IT EASY
Dotdigital’s features
Dotdigital features support for SMS to help companies build cross-channel experiences and target customers on a high-engagement channel.
Its two-way live chat feature empowers brands to interact with customers in real time, answering questions that help draw them through the sales funnel.
The platform offers custom data fields to drive strong personalized campaigns, combining them with AI to create recommendation blocks.
Dotdigital also offers a powerful program builder feature with automations that make it easier to build smooth end-to-end campaigns that operate with less manual intervention. It includes predefined campaign templates spanning the entire customer lifecycle from welcome campaigns through to post-purchase, birthday, and re-engagement campaigns.
DOTDIGITAL'S INTEGRATIONS
Brands can unlock the power of their data when it flows freely between their ecommerce systems. That's why Dotdigital integrates with all the major ecommerce platform providers, adding a layer of engagement functionality to Magento, Shopify, Shopifyplus, WooCommerce, Salesforce, and BigCommerce.
Connecting Dotdigital to your other ecommerce systems magnifies the effect of your data and boosts your marketing impact. It creates a robust platform for hyper-personalized segmentation and enables you to steward the entire customer journey.
THE TEAM BEHIND HITTING THE MARK
Hitting the Mark is Dotdigital’s annual report, benchmarking the digital marketing tactics adopted by ecommerce brands around the world. In this year’s report we researched at a cross-section of 100 businesses across the UK, USA, EMEA, and APAC regions. Our aim was to discover the extent to which brands are meeting customers’ rising expectations. As technology continues to progress, we wanted to gauge how far brands have come in adopting the tactics made possible by platforms like Dotdigital. This year’s edition is particularly special as it marks our twenty-first year of empowering marketers with our powerful automation software. We hope it has provided you with the insight and inspiration to expand your marketing.
Author
Jenna Paton Content Marketing Manager
Designer
Daniel Hall Senior Marketing Designer
Editor
Gavin Laugenie Global Head of Content
THANKS TO OUR CONTRIBUTORS
