• Pages
01 Cover
02 Summary
03 Methodology
04 Top 10
05 Key Takeaways
06 Customer Acquisition
07 Data Handling
08 Preference Centers
09 Welcome Sequence
10 Personalization
11 Abandoned carts and triggered campaigns
12 Overall email design
13 Brand storytelling
14 UX/Web site experience
15 Payment experience
16 Post-purchase experience
17 Retention
18 Sustainability
19 SMS
20 Chat and messaging
21 Global Scores
22 Regional Dive-in
23 EMEA Region spotlight
24 US Region spotlight
25 APAC Region spotlight
26 Index
27 Why Dotdigital?

Key takeaways

Email experience

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Customer experience

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Cross-channel experience

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Customer acquisition
Data handling
Preference centers
Welcome sequence
Personalization
Abandoned carts
Email design
Brand storytelling

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UX/Website
Payment
Post-purchase
Retention
Sustainability

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SMS
Chat and messaging
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