Sustainability

Today, knowledgeable consumers are increasingly able to spot greenwashing, modifying their own behaviors to only purchase from companies that understand the seriousness of the climate crisis and ecological emergency, and who act accordingly. Brands are increasingly taking note of this shift in sentiment. Deloitte's 2022 Global CxO Sustainability Report found 75% of companies are feeling pressure to act on climate change from consumers and clients. With brands facing a growing sense of urgency around environmental issues, demonstrating sustainable values and operations has become a priority. Our green ambitions at Dotdigital reflect a simple truth: we must collectively learn profound respect for Nature if we wish for a prosperous future. We are making changes to our own business to reflect this, but we’re also focusing on the necessary systemic changes that we can influence. We’re proud to be ISO 14001 certified, carbon-neutral, and we’ve also committed to becoming net-zero by 2030, a full 20 years ahead of the timeline set out in the Paris Agreement. We've also planted over 22,000 trees in our burgeoning Dotforest. The environmental impact of ecommerce and related activities is clear — packaging, transport, running of warehouses, disposal of waste, heating and powering offices, choice of supplier, and the broader supply chain of sold goods all have implications in the climate emergency. Customers are wise to the fallacy of individual responsibility and companies need to step up. Brands molded sustainable messaging by communicating powerful values-driven stories through email content. These narratives focused on the company's mission and vision, often foregrounding sustainable and ethical practices that backed up their values with tangible actions.